Our Take on Black Friday
Why We Don’t Do Flash Sales on Black Friday (And Why We Think That’s Better for You)
Every year, the whirlwind of Black Friday draws in millions of shoppers with promises of once-in-a-lifetime discounts and irresistible deals. But as a small independent business, we’ve chosen not to participate in the frenzy of flash sales and deep Black Friday discounts. Here’s why—and why we believe it benefits both you and our broader community.
1. Sustainability Over Urgency
Flash sales create an environment of urgency—"buy now, or miss out!" But the pressure to buy immediately can lead to impulsive decisions and often results in purchases that people don’t truly need or want. By avoiding flash sales, we promote thoughtful purchasing that aligns with your actual needs. Our approach to pricing and promotion is built around sustainability and intentionality. We’re here for customers who value quality and durability over momentary discounts.
2. Transparent, Thoughtful Pricing
Every product we sell has been carefully priced to reflect the true costs of quality materials, ethical sourcing, and fair wages. We aren’t adding huge markups that we can later slash just for show. Instead, our prices are thoughtfully set to make our products affordable while still allowing us to run a healthy, responsible business. This transparent approach means that what you’re paying for is fair and consistent—any day of the year.
3. Bundles and Everyday Value
While we don’t participate in Black Friday flash sales, we’re always thinking of ways to add value for our customers. We offer bundle deals year-round that provide a way to save when you purchase multiple items together, or when you’re shopping for gifts for multiple people. These bundles are designed to give you great value without the pressure of a limited-time sale. In this way, you get access to meaningful savings without needing to wait for an annual sale to enjoy them.
4. Supporting Ethical Business Practices
As a small, independent business, we don’t operate on the scale that allows massive discounts while remaining profitable. We value quality over quantity and prioritize ethical manufacturing processes. Large companies can often offer steep Black Friday discounts because they mass-produce items, sometimes with cost-cutting methods that compromise quality, worker conditions, or environmental standards. By choosing not to participate in Black Friday flash sales, we’re supporting fair labor practices and responsible production methods every step of the way.
5. The Real Cost of Flash Sales: Hidden Fees and Excess Waste
Flash sales encourage overproduction, leading to more waste and environmental impact than many realize. Often, the steep discounts seen on Black Friday are only possible because of high inventory levels, quick manufacturing, and cut corners. By steering away from this model, we’re able to avoid contributing to the waste cycle and instead focus on producing quality products in limited quantities. In doing so, we’re investing in a sustainable business model that’s better for both our community and our planet.
6. Quality and Consistency Over Hype
We believe in building trust with our customers through consistent, high-quality offerings rather than quick discounts. Flash sales can create unrealistic expectations, especially when a product is marked down by half or more. Instead, we invest in products that are built to last and offer a consistent experience with every purchase. By avoiding deep discounts, we’re able to maintain quality, and we’re ensuring you’re getting the same great product and service every time you shop with us.
A More Mindful Way to Shop
Our goal is to foster a thoughtful, intentional shopping experience for you. When you purchase from us, you’re not just buying a product—you’re supporting a responsible, ethical business model. In a world that often prioritises immediate gratification, we’re here to offer something different: a chance to shop in a way that aligns with your values.
This Black Friday, we invite you to shop mindfully, to support businesses that champion ethical practices, and to invest in products you’ll truly value. Because for us, every day is an opportunity to bring you our best—no flash sales required. Thank you for being part of our community, and for helping us redefine what it means to shop responsibly.
Enjoy Avorium's products and bundle deals all year round!