The Meaning Behind Avorium’s Signature Colours
At Avorium, we believe that stationery is more than just a collection of beautiful tools - it’s a reflection of your personality, energy, and intention. While many of our customers are drawn in by our gorgeous pastel shades, they quickly discover that each colour in our collection holds a deeper meaning. Whether you're curating your desk setup or choosing the perfect gift, understanding the symbolism behind each colour can help you create a space that truly resonates with you.
Let’s take a closer look at the meanings behind each of Avorium’s signature colours:
Pink – Affection
Soft, gentle, and soothing, pink represents love in all its forms. It encourages self-care, compassion, and kindness—both towards yourself and others. Choosing pink for your space can help you nurture emotional connections and invite warmth into your daily routine.
Grey – Balance
Understated yet sophisticated, grey is the colour of calm and clarity. It promotes emotional balance, grounding you when life feels overwhelming. Ideal for those seeking a sense of peace and organisation, grey creates a neutral backdrop that encourages focus and mindfulness.
Blue – Clarity
Cool and refreshing, blue brings a sense of stillness to your space. It’s the perfect shade for those who want to cultivate mental clarity, calm their thoughts, and stay focused. Whether you’re planning a project or journaling your thoughts, blue helps bring ideas into sharper focus.
Green – Harmony
Green is the colour of nature, growth, and balance. It brings a fresh, uplifting energy to your space while promoting inner harmony. Ideal for those who value well-being and emotional stability, green helps you stay grounded and connected to what truly matters.
Peach – Imagination
Peach is soft, whimsical, and quietly joyful. It gently encourages your creative side, offering a sense of emotional comfort that opens the door to imagination. Whether you’re brainstorming ideas or starting something new, peach sets the tone for playful, inspired thinking.
Purple – Mystery
Elegant and introspective, purple speaks to those navigating uncertainty or transition. It’s a colour of transformation, spiritual growth, and deeper insight. If you’re unsure of your next step, purple can be a guiding companion, helping you trust the journey ahead.
Yellow – Optimism
Bright and energising, yellow is the colour of joy and hope. It inspires positivity, boosts your mood, and encourages you to look on the bright side. A pop of yellow in your stationery setup can be a daily reminder to smile and stay hopeful, no matter what.
Red – Passion
Bold and empowering, red is for the go-getters and dream-chasers. It sparks motivation, confidence, and the drive to follow your goals with purpose. When you need a boost of courage or ambition, red is the colour that says, "You’ve got this."
At Avorium, we believe that colours are more than just aesthetic choices - they’re a way to express your mood, your goals, and your energy. So next time you’re choosing your perfect stationery set, take a moment to reflect. Which colour speaks to you right now? Let your intuition guide you, and let your stationery reflect who you truly are.
Written by Ariana Williams